Welcome to PureWellness

At PureWellness we supply the tools, infrastructure and services necessary to deliver a world-class wellness platform.

Mission Statement

Educate and motivate individuals to personally take responsibility for managing the health and wellbeing for themselves and their family.

Enable organizations to understand their population's risks and deliver wellness initiatives that facilitate the adoption of healthier lifestyles.

Drive behavior change programs resulting in reduced absenteeism, increased productivity, reduced medical costs and improved employee satisfaction.

Career Opportunities

Ken Kaufman

President, Co-Founder

Ken has 20 years of experience as an executive in the healthcare industry. He has worked for several leading healthcare companies including IDX, Allscripts and A Life Medical. Ken recently left McKesson Corporation where he served as VP of International Customer Operations. Ken holds a B.S. in Marketing from State University of New York at Oswego.

Traci Kaufman

Chief Dietitian

Traci Van Der Vorste-Kaufman, R.D., C.N.S.D., received her bachelor's degree in dietetics and nutrition from the University of Wisconsin-Madison. She has worked as a clinical nutritionist at UCI Medical Center-Irvinebin Orange, California, and served as team nutritionist for the Los Angeles Rams.

Traci has successfully developed healthful programs of diet, nutrition, weight control, and preventative health regimens, in both on-line and off-line environments. Traci is an active member of the American Dietetic Association and two Dietetic Practice Groups: Sports, Cardiovascular, and Wellness Nutritionists (SCAN), and Dietitians in General Clinical Practice.

Ron Keen

Chief Innovation Officer, Co-Founder

Ron has over 16 years of experience developing healthcare applications. His previous positions include VP of Software Development with Allscripts, Technical Architect with GE Healthcare and IDX Systems Corporation. Ron has Healthcare Information System and Radiology patents from Allscripts, GE and IDX Systems Corporation.

Todd Young

Chief Operating Officer

Todd is a Senior Healthcare Information Technology professional with a 21-year track record of success bridging business needs to system solutions in the healthcare arena, with special expertise in electronic healthcare record systems and informatics.

His strong blend of technical expertise, business acumen, and financial/operating management experience provides abilities to define technical direction for clinical software development and implementation, build teams capable of delivering on that direction, select and manage all resources including vendors, and manage in-house, contractor, and offshore teams in system development and technical operations.

Andy Comeau

VP of Sales and Marketing

Andy Comeau is Vice President of Sales and Marketing for PureWellness. He holds primary responsibility for managing the PureWellness direct and indirect sales channels, ongoing market development and strategic partnerships.

Andy brings more than a decade of experience in healthcare information technology. He joins PureWellness from McKesson Corporation, where he was Vice President of Strategic Market Development.

Barb Rouleau

Chief Wellness Officer
Barb is Chief Wellness Officer of PureWellness. She holds primary responsibility for driving innovation around behavior change, risk stratification program design and outcomes analysis.

Barb received her bachelor's degree in Nursing and Health Education from the University of Vermont. She earned her Master's degree from Sage Graduate College in Troy, New York, and a post-masters Nurse Practitioner certificate from UVM. She has worked as a family nurse practitioner for Fletcher Allen Healthcare in Colchester since 2002. As an adjunct faculty member at UVM, Barb teaches health promotion and disease prevention to graduate nursing students.

Ken Kaufman
Traci Kaufman
Ron Keen
Todd Young
Andy Comeau
Barb Rouleau

Platform

The Online Wellness Portal is the single integrated access point for your wellness offerings.

Ease of Use

Designed to leverage your brand through private labeling, the PureWellness Portal supports single sign on capabilities to seamlessly integrate into your intranet or other employee portals.

Access

Users gain access to world class behavioral change tools, including HRA, Diet & Nutrition, Workshops, Exercise Planning, Team Competitions and Incentive and Reward management.

Flexibility

Our portal is highly customizable and allows organizations to seamlessly manage and change portal content independent of PureWellness.

Health Risk Assessment

PureWellness delivers our NCQA Certified online and/or paper based Health Risk Assessment (HRA) that services both the individual and the employer in understanding their needs, risks and overall health. Our HRA differs from others in that it intelligently and dynamically adapts based on an individual's demographics, responses and other factors.

Reporting

Our reporting tools are real-time, exportable to Microsoft Excel and provide administrators with the ability to run reports whenever they want.

The Science

Developed by clinicians with backgrounds in primary care, our HRA utilizes multiple models of health screening to assess risk for the most common and preventable chronic diseases.

Flexibility

We provide you with the choice of omitting specific sensitive questions. Our HRA is delivered in both an online and paper format and supports multiple languages.

demo | more

Risk Advisor

The PureWellness Risk Advisor uses over one hundred and twenty rules to analyze and determine an individual's risks. Our solution identifies many risks with special attention given to lifestyle risks that can be controlled and negated through behavioral change programs.

Flexibility

While the PureWellness Risk Advisor uses scientific algorithms to identify individual risks, the behavioral change programs tied to those risks are completely defined and controlled by you.

Wellness Workshops

The ability to deliver behavioral change programs and to monitor compliance and efficacy is critical to any wellness offering. With our wellness workshops, organizations can deliver prescriptive, self-paced and customizable programs to educate and empower individuals to take control of their lifestyle choices.

Prescriptive

Wellness Workshops are delivered to employees based on their needs as identified by their HRA or blood screenings. Once an individual's risks are identified they are matched to workshops designed to manage those risks.

Self-paced

The science is clear; individuals learn and adapt at different speeds and rates. By allowing people to learn and participate at their own speed, PureWellness ensures that individuals get the right intervention at the right time.

demo | more

Nutrition

PureWellness provides each individual with a diet and nutrition plan based on his or her age, sex, weight and height. In addition to creating customized meal plans, at PureWellness, we dedicate ourselves to educating and empowering users to make better food choices for themselves and their families.

Flexibility

Our food log and meal planning capabilities enable users to easily log their caloric intake or choose from our user-driven meal plans, offering millions of possibilities for each day.

Expertise

Our food log tracks micro nutrients and vitamin intake for each individual user. We also provide appropriate caloric and disease state meal plans, developed by our dieticians.

Exercise

We deliver a comprehensive set of tools for managing, planning and logging exercise and activity. These integrated tools let you measure usage and provide incentive points for participation.

demo | more

Walking Programs

Walking Programs are a great way to engage employees in your wellness program.

Most employees can immediately participate in a walking program, with little to no alteration to their current lifestyle. Using a digital pedometer to track steps is an easy way to get employees engaged in their own health, and to build morale and camaraderie throughout your organization.

Combined with the Team and Personal Challenge capabilities offered by PureWellness, a walking program is a great way to get people moving and talking about your program.

Team Challenges

An effective and new approach to motivating employees is to deliver wellness campaigns that allow departments and organizational teams to compete in wellness initiatives. Using the PureWellness team-based capabilities it is simple to set up teams, post real-time results and manage a team-based competition automatically.

Challenge: Sales vs. Accounting

Using PureWellness you can launch and manage any type of team-based competition.

PureWellness provides you with the ability to create teams, incorporate your pedometers, track steps taken, post results in real-time, and send motivational messaging to all users. This capability is only available from organizations like PureWellness, which have integrated and comprehensive wellness offerings.

demo | more

Incentives

Driving individuals to participate in wellness initiatives is critical to organizational success. While launching incentives can be simple, measuring and tracking them is often difficult and time consuming.

PureWellness delivers integrated incentive tracking, enabling organizations to assign customized incentive points to specific behaviors they wish to promote. Rather than limiting your programs to meet the limitations of your systems, design programs that are fun, creative and effective.

Flexibility

Regardless of your preferred incentive requirements, PureWellness provides the incentive management flexibility and reporting to meet your needs. You define the incentives and rewards and PureWellness handles the tracking, compliance and reporting with the program.

demo | more

Virtual Wellness Manager

Our Virtual Wellness Management service delivers a flexible and economically viable wellness consulting services to our customer partners.

This program provides varying levels of support based on the needs and desires of our clients. By being flexible in our delivery of services and focusing solely on customers using the PureWellness online platform, we are able to provide unique service offerings which are specifically tailored to meet our clients' needs. Our Virtual Wellness Management program consists of three levels of service: Bronze, Silver and Gold. Each of these offerings is targeted towards your potential market needs

Wellness isn't a one size fits all approach. Collaboratively, we can create and design all aspects of your wellness program and meet your organizational needs. In addition to providing a state of the art wellness platform, PureWellness is here to support your needs both big and small.

Condition Manager

The PureWellness Condition Manager enables organizations to automatically enroll members in online behavioral change programs based on an individual's health conditions. Once enrolled in our conditioned based behavioral change programs organizations can track compliance, reward participation, mentor participants and measure program efficacy.

Accessibility

Too often organizations wait for participants to choose to opt in to behavioral change programs that deliver meaningful results. By utilizing the PureWellness Condition Manger organizations can automatically enroll participants into tailored behavioral change programs which deliver the education and mentoring necessary for meaningful improvement in individual wellbeing.

Health Coaching

The PureWellness portal is delivered with an integrated coaching module to support health coaches and clinicians in delivering behavioral change mentoring. The PureWellness coaching module enables coaches to manage populations by conditions and risks, review user engagement, update and review individual health data, document coaching sessions and communicate directly with members. Having an integrated coaching module provides the functionality necessary to deliver a full service wellness solution.

Reporting

In today's economic climate, organizational investment requires a solid business case supported by measurable results. Our report capabilities empower administrators to run real-time quantifiable reporting capabilities to measure program success and outcome improvements.

As an administrator, you have access to our real-time reporting tools, which include the ability to segment your population's risk, measure user activity, trend improvements in key indicators over time and report on many factors.

Mobile

People are rarely without their phone these days. The PureWellness Mobile companion enables you to extend the reach of your wellness initiatives no matter where your users are using their mobile phones. Our mobile capabilities include the ability for users to:

Track their weight
Log food intake
Capture steps taken
Enter exercises

...and many other features

PureRunner (demo) | PureChallenge

Health Risk Assessment

Risk Advisor

Wellness Workshops

Nutrition

Walking Programs

Team Challenges

Incentives

Virtual Wellness Manager

Condition Manager

Health Coaching

Reporting

Mobile

Markets

PureWellness customers include over 50 Health Systems, 300 Corporate Clients and selected value added Reseller Partners.

Whether you are a Health Plan with specific reporting needs, a corporation with specific ROI targets or a reseller looking to extend your brand, PureWellness is the right solution for you.

Health Plans

Managing Population

At the center of any health plan strategy is the need to engage and educate members in managing their own health. PureWellness successfully works with health plans in delivering the tools and strategies necessary to engage members and deliver results.

PureWellness quickly and effectively private labels our web platform, seamlessly integrating our tools and content into your environment. Once integrated, we are able to implement programs to segment your population, engage members, deliver behavioral change programs and measure program efficacy.

Healthcare Reform

PureWellness delivers a platform that enables health plans to engage, measure and improve the delivery of care to members. In addition to improving member management we provide robust coaching and a reporting platform which supports NCQA (WHP) accreditation and delivery of Quality Improvement metrics. Lastly, our member centric portal engages your members and captures information necessary for CMS Star Ratings and other quality reporting indicators.

Although no organization has all the components to meet Health Reform, PureWellness has many of the necessary components. Working with health plans, we are confident we can deliver an effective platform that can be implemented quickly and successfully.

Corporate Clients

With the growing interest in wellness, companies are looking for solutions targeted towards keeping their employees healthy and productive. With greater corporate emphasis on wellness comes the opportunity for health plans to maintain and grow plan membership and produce new revenue streams in the commercial space.

By partnering with PureWellness, your health plan will deliver robust integrated corporate wellness offerings from within your portal. Our wellness platform includes Walking Programs, Team Challenges, Incentive Campaigns, Coaching Platform, Disease State Workshops, Blood Screenings and many other wellness services.

Health Systems

Delivering Programs That Work

Health Systems have a responsibility to deliver wellness initiatives to both their employees and the communities they serve. Unlike other institutions, health systems often have the expertise to develop robust wellness programs but not the automation and dedicated resources to achieve their wellness objectives.

Over the last 10 years PureWellness has been working with hospitals and health systems to develop, manage and automate wellness programs to improve employee wellbeing and patient outcomes. PureWellness has established special partnerships with more than 30 hospital and health system customers using our comprehensive wellness platform and services.

Integrated Solution

Hospitals and health systems have sophisticated information systems and strict privacy policies. Our experience in integrating seamlessly into the infrastructure of hospitals and health systems is what sets us apart from other wellness offerings. The PureWellness platform is HIPAA compliant, flexible and comprehensive to meet the demanding needs of health care organizations.

Using our award winning platform and NCQA certified solution, hospitals and health systems have a trusted partner to deliver exceptional employee wellness initiatives and community outreach programs. Contact us and learn more about the PureWellness and Wellness Made Easy.

Employers

Impacting Lives

Improving your employees' wellbeing is a continuous process involving a multitude of considerations and factors. This process is at the heart of the PureWellness approach, and we strive to provide the tools and services necessary to help you reduce your organizational health risks by creating an employee climate centered around wellness.

We create this change through our comprehensive and integrated platform. The PureWellness platform supports many capabilities including: Health Risk Assessment, Incentive Management, Walking Programs, Team Challenges, Diet and Exercise Tools and Interactive Workshops (Diabetes, Weight Management, Smoking Cessation, Hypertension, Stress Management and others).

Private Labeled

PureWellness understands that a company is more than a logo. Your wellness program is an extension of your organization and must compliment your culture. To meet your employees' expectations and organizational needs, the PureWellness product is private labeled to match your look and feel.

Using our Single Sign On capability, employees can seamlessly access your wellness portal, utilizing programs and messaging you feel best meets their needs, all directly from your intranet.

Get Results

Business analytics are instrumental in effectively understanding your organizational needs. To work with your organization's approach to business, PureWellness gives you the benefit of a proven wellness portal and the necessary reporting services to monitor program efficacy.

As part of our own system of business analytics, you will be able to quantify results while driving lifestyle improvements through the use of our NCQA certified HRA, reporting functions, interactive survey tools and prescriptive wellness and disease specific workshops.

Resellers

Know Your Customer

To be effective, you'll need business tools to better understand customer needs and analyze population risks. Partnering with PureWellness gives you hundreds of reporting metrics to confidently discuss participation levels and program efficacy, helping you drive programming based on your customer's needs.

With our NCQA certified HRA, reporting functions, interactive survey tools and award winning health and exercise features, PureWellness provides you with the business insight to understand your customer needs and the tools to drive lifestyle improvement.

Leverage Your Brand

Extend your brand and leverage the relationships you have with your customers and prospects. PureWellness has worked with many resellers in hosting, managing, delivering and private labeling our capabilities empowering you to deliver wellness solutions to your customers. The process is simple, effective and affordable. Working together, we deliver the comprehensive wellness solution branded to your business needs and corporate identity.

Your Silent Partner

As a PureWellness reseller, you receive the tools and best practices necessary to automate the delivery of your wellness programs. As your silent partner, PureWellness provides a branded portal, services and the expertise necessary to help you be your best. Whether you are launching a new customer, managing an existing customer or modifying strategic elements of your programs, PureWellness is here to support your business needs.

Demos

Click below for short videos on the capabilities of the PureWellness platform.

PureWellness delivers weekly Friday webinars for prospects looking for more information on the PureWellness platform.

For more information about these webinars please contact us.

Friday Webinar Series